Vision Statement
The Reef Ocean Resort is a recognized first-class, time share resort that strives to build and maintain unit value and provide unit owners, renters, and exchange customers, a highly satisfying vacation experience by providing excellent customer service in a highly professional manner.
Goals
- Maintain and protect our unit owner’s investment and The Reef Ocean’s reputation in the time-share and exchange community
- Provide unit owners an enjoyable vacation time share experience in a friendly, high-quality resort committed to excellence
- Provide unit owners a high level of customer service and satisfaction as measured by owner quality surveys and comment forms
- Respect unit owners rights and communicate in a timely, effective manner
- Manage Reef Ocean Resort as a business in accordance with Florida Condominium Laws and in a manner to control costs, increase productivity, and maximize revenue from rental units
Action Plan
- Maximize use of technology to manage and control business affairs, promote the resort and communicate with unit owners, potential guests, and the public.
- Remain competitive with comparable beachfront properties, obtain fair market rental revenues for owners, not fall behind in rate structure, maintain quality of guests, and protect unit owners investment by annually evaluating unit rental market prices.
- Communicate with owners in a timely, effective manner and respect owners rights as customers.
- Listen effectively to The Reef owners through Weekly Comment Forms, website Email, and an annual Customer Quality Satisfaction Survey with results reported to the ownership.
- Better serve unit owners through personal commitment to superior performance.
- Utilize Management Committees and unit owner advisers to better manage profitability, revenues, operating costs, and productivity.
